DZHUS is a conceptual clothing and accessories brand founded in 2010 by Ukrainian designer and stylist Irina Dzhus. Made of cruelty-free materials only, DZHUS pieces are internationally recognised by their innovative cut and unprecedented multi-purpose transformations. The modular structure of DZHUS garments allows wearers to modify them in numerous ways, including their metamorphosis into accessories. DZHUS develops its concept of unified wardrobe items, inventing a great variety of ways to use seemingly basic pieces. This is DZHUS' concept of conscious approach to consumption with no limitation for creativity.